Emily started embody | fitness as a ladies' boot-camp at a local school a couple of times a week. It became popular pretty quickly, but she really wanted to offer one-to-one personal training from her home after converting the garage to a gym.


It was at this point that Emily approached me to help her take her new business to the next level. She was very clear that she wanted a chic logo and feel to her website, and that she envisaged a contemporary feel.  She was offering something that no one else in her hometown did, so she wanted her logo and website to stand out from the crowd too.

Starting with the branding, we got to a point where a logo and story were developing well.  With just a few tweaks we were able to get something in place that she was truly proud of.

Emily worked hard on the copy for her site, utilizing the content planners I provided to the fullest degree. She provided excellent copy that made providing the important information about her business considerably easier. Together we massaged the wording to ensure it was easy to understand while providing all the pertinent information. We made use of her great images to complete the feel of the site to complement her logo and the way she wanted to convey her business.

Making use of design cues and search engine optimization best practices, we created a website that reflects her values, is simple to navigate, and has a look and feel she is very happy with and proud to put out to the world.